Keego Harbor, Mich., March 10, 2025 - Summit Technology Group announces a major update to TundraCast™, the advanced audio streaming platform designed around the needs of AM and FM broadcasters. With new integrations and enhanced monetization tools, TundraCast continues to evolve as the preferred solution for radio stations seeking to maximize digital revenue and streamline operations.
A key enhancement is integration with Triton Digital, allowing broadcasters using TundraCast to seamlessly generate Webcast Metrics for industry-standard audience measurement. This ensures that streaming data is accurately reported, providing broadcasters with the insights necessary for optimizing digital content strategies and attracting premium advertisers.
In addition to analytics, TundraCast is revamping pre-roll ad management to better accommodate larger market advertisers. The new system improves flexibility and control, enabling broadcasters to better align their digital ad offerings with advertiser expectations.
A significant part of this monetization update is the introduction of Campaigns, a powerful new feature that enhances advertising tracking and reporting. Campaigns allow broadcasters to associate pre-rolls and companion advertisements with a specific ad campaign group, making it easier to track campaign performance and generate detailed reports for advertisers. Additionally, TundraCast now includes impression estimation, leveraging historical listener trends to help broadcasters sell digital ads with greater confidence and accuracy.
These updates reinforce TundraCast’s position as a comprehensive streaming solution for broadcasters looking to optimize their digital revenue. By combining industry-leading analytics, meaningful insights, and robust campaign tracking, TundraCast continues to provide radio stations with the tools needed to compete in today’s evolving media landscape.
To learn more about TundraCast or connect with our sales team, email sales@summittechgroup.com or visit our website at www.summittechgroup.com/tundracast.
Summit Technology Group - Empowering broadcasters with innovative solutions for the ever-evolving broadcast industry.
About Summit Technology Group
Summit Technology Group is North America’s leading broadcast engineering, regulatory assurance, and technical consulting firm, providing radio and television stations with comprehensive broadcast systems integration, RF engineering, technical consulting, and regulatory assurance services—from studio to transmitter site.
In addition, Summit Technology Group improves broadcasters’ existing workflows through its flagship products, TundraCast™ Audio Streaming, SideCAR® Media Logger, ATMOS® Automated Weather Reporting, PostMaster® Metadata Handling, and SummitGO. These solutions leverage advanced AI, machine learning, and cloud-based technologies to maximize efficiency and deliver unparalleled reliability and value to broadcasters worldwide.
